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The Beginning Before you start any business, you must have an idea. Brainstorm things that interest you (new inventions that you create, your favorite hobbies/foods/places to go, etc.) and decide if you would be able to put such ideas to work. You may want to do some basic research at this time, to see if your idea is truly possible. Talking with friends and family can also help you make this decision, too! Be patient, as this “investigative” stage could take months (or even years)!
Putting Your Thoughts to Work Once you are set on moving forward with your venture, you can begin setting objectives and writing the business plan. Spend plenty of time on this business plan, and be as thorough as you can—getting the right information now will save you a lot of grief down the road. In addition, this document will serve as an excellent reference guide during the times ahead. You will also need a strong plan if you wish to get funding from an outside source (such as a Venture Capital Firm, banks, investors, etc.).
Entering the Market After finishing your business plan and getting the financing you need, you are ready to introduce yourself to the world (or town, depending)! Enter the market slowly and cautiously by selling your product or service to a small group of people at first and then expanding over time (if you desire). Remember, your first customers are going to be very important to you as you grow your business—satisfied customers are likely to spread the good word and help you build your client base. Depending on your profitability (how much money you actually take to the bank at the end of the year), you can control how much you want to grow your business and when. Remember—you want to continue being happy with your work, so plan your growth accordingly. The goal is to remain profitable while maintaining excellent customer and other external relations.
Succeeding and Exiting As you become a market leader (a very strong business in your field), you can consider “exit” options—do you want to remain owner of the business or sell it to someone else? Another corporation could buy your company, or you could offer stocks for people to buy (this could, in turn, give ownership to a variety of people). Whatever you choose, you can rest assured that your travels down “Entrepreneurship Lane” were well worth the effort! Onto the next venture!
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