Answering the questions below will help you make sure you will be able to put your ideas to work!  Take the time to thoroughly think about each question, as you may need to do additional research on your idea.

Your Idea—The Product or Service

What is your idea?  Is it your own idea or an adaptation of an existing product or service?
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What are all of the good things about your idea?  How would potential customers benefit?
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Will it be easy or difficult for you to make this product or provide this service?  Why or why not?
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How soon could you put this idea to work?
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Are there any problems/obstacles you can foresee about your product or service?  How will you fix them?
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The Competition

Who are your competitors?  How similar are their products or services to yours?
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Where are your competitors located?  Are they nearby or far away?  Do they go after the same market?
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How will you make your product or service stand out from the competition?
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Your Customers and the Market

Who are your customers?  What do you know about them?  Can they afford your product or service?
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How hard will it be for you to enter the market?  What is your strategy for market entry?
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How will you advertise/market your product or service?  What modes of communication will you use?
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