The original WARM2Kids Logo, developed almost three years ago, was meant to direct the eye to the smaller "body" figure.  This figure was made to become the focal point for the logo and to represent a child.  The outer "body" figure was then created around the smaller  figure to  establish an older presence and to create a sort of warmth to the company's corporate identity.

The NEW! look for the logo today mimics the website design.  It has an updated look but still provides the strength of the WARM2Kids message, which is We're All Role Models.