M.L. Carr (President & CEO): After retiring from the Boston Celtics as a player in 1985, M.L. achieved success as an entrepreneur and philanthropist. He founded two companies and two charitable foundations, the M.L. Carr Scholarship Foundation at Guilford College (est. 1987), and the John Henry Carr Alzheimer and Aging Foundation (est.1990) M.L. has authored three books, Don’t Be Denied, Enough is Enough, and Winning Through Persistence.  For his unyielding service to the community, M.L. has received the Martin Luther King Jr. Image Award, the Toastmaster’s Communication Award, Camille Cosby’s Citizenship Award, and the Good Scout Award.  M.L. also continues to serve on several charitable corporate boards.

WARM2Kids is the culmination of M.L.’s previous entrepreneurial and philanthropic efforts.  WARM is an acronym for We’re All Role Models and indeed, M.L. embodies all the traits of the ideal role model, an possesses the desire and ability to project and communicate the message of WARM. The research and development for WARM was started in the spring of 2000 and the marketing and sales efforts began in the winter of 2003.  The mission of WARM2kids is to eliminate “silent suffering” and with M.L. at the helm, that mission will be fulfilled.

M.L.’s challenge to his celebrity and professional peers is to use their money, power and fame to positively impact the lives of others, as well as the communities around them. “We’re all role models to somebody, and it is time that we all begin to take that responsibility seriously,” says Carr.

Due to the large volume of emails and calls that Mr. Carr receives, it is best to contact him through the media relations department (617.254.9276 ext: 115) to schedule radio/television appearances or interviews.